{
  "ok": true,
  "schema": "entivela_self_owned_acquisition_case_v1",
  "case_id": "CASE-SELF-001",
  "status": "LIVE_SELF_OWNED_LEAD_GENERATION_EXPERIMENT",
  "campaigns": [
    {
      "campaign_id": "case-self-001-pdf-excel",
      "slug": "pdf-excel-audit",
      "path": "/cases/entivela/pdf-excel-audit",
      "title_zh": "PDF / Excel 商品资料 → AI 可检索知识",
      "title_en": "PDF / Excel product data → AI-retrievable knowledge",
      "intent_zh": "验证企业公开资料能否被整理成有来源、可核验、可检索的知识，并带来样例审核申请。",
      "intent_en": "Test whether public enterprise materials can become source-backed, verifiable, retrievable knowledge and generate a sample-review request.",
      "cta_zh": "提交公开资料链接，申请样例审核",
      "cta_en": "Submit a public material URL for a sample review",
      "metrics": {
        "landing_views": 2,
        "outbound_clicks": 0,
        "leads_created": 0,
        "merchant_confirmed_leads": 0,
        "conversions_confirmed": 0,
        "refunds_confirmed": 0,
        "click_to_lead_rate": null,
        "verified_lead_rate": null,
        "conversion_rate_from_verified_lead": null,
        "by_channel": {
          "direct_web": {
            "landing_views": 2,
            "outbound_clicks": 0,
            "leads_created": 0,
            "merchant_confirmed_leads": 0,
            "conversions_confirmed": 0
          }
        },
        "channel_summary": [
          {
            "channel": "direct_web",
            "landing_views": 2,
            "outbound_clicks": 0,
            "leads_created": 0,
            "merchant_confirmed_leads": 0,
            "conversions_confirmed": 0
          }
        ]
      },
      "result_status": "LANDING_OBSERVED"
    },
    {
      "campaign_id": "case-self-001-procurement",
      "slug": "procurement-assistant",
      "path": "/cases/entivela/procurement-assistant",
      "title_zh": "采购 / 选型问题 → 有来源的结构化答案",
      "title_en": "Procurement questions → source-backed structured answers",
      "intent_zh": "验证采购或选型问题能否返回已知事实、未知项、适用边界和来源，而不是无来源生成答案。",
      "intent_en": "Test whether procurement or selection questions can return known facts, unknowns, applicability boundaries and sources instead of unsupported generation.",
      "cta_zh": "提交一个公开产品或服务页面，申请检索样例",
      "cta_en": "Submit a public product or service page for a retrieval sample",
      "metrics": {
        "landing_views": 1,
        "outbound_clicks": 0,
        "leads_created": 0,
        "merchant_confirmed_leads": 0,
        "conversions_confirmed": 0,
        "refunds_confirmed": 0,
        "click_to_lead_rate": null,
        "verified_lead_rate": null,
        "conversion_rate_from_verified_lead": null,
        "by_channel": {
          "direct_web": {
            "landing_views": 1,
            "outbound_clicks": 0,
            "leads_created": 0,
            "merchant_confirmed_leads": 0,
            "conversions_confirmed": 0
          }
        },
        "channel_summary": [
          {
            "channel": "direct_web",
            "landing_views": 1,
            "outbound_clicks": 0,
            "leads_created": 0,
            "merchant_confirmed_leads": 0,
            "conversions_confirmed": 0
          }
        ]
      },
      "result_status": "LANDING_OBSERVED"
    },
    {
      "campaign_id": "case-self-001-commerce-audit",
      "slug": "commerce-audit",
      "path": "/tools/ai-commerce-readiness",
      "title_zh": "公开商品页 → AI Commerce Readiness Audit",
      "title_en": "Public product page → AI Commerce Readiness Audit",
      "intent_zh": "验证免费商品页检查是否能产生真实修复需求和 Feed / Agent Catalog 试点线索。",
      "intent_en": "Test whether a free public-product audit can generate real demand for Feed Launch or Agent Catalog pilots.",
      "cta_zh": "修复这些问题",
      "cta_en": "Fix these issues",
      "metrics": {
        "landing_views": 10,
        "outbound_clicks": 0,
        "leads_created": 0,
        "merchant_confirmed_leads": 0,
        "conversions_confirmed": 0,
        "refunds_confirmed": 0,
        "click_to_lead_rate": null,
        "verified_lead_rate": null,
        "conversion_rate_from_verified_lead": null,
        "by_channel": {
          "direct_web": {
            "landing_views": 10,
            "outbound_clicks": 0,
            "leads_created": 0,
            "merchant_confirmed_leads": 0,
            "conversions_confirmed": 0
          }
        },
        "channel_summary": [
          {
            "channel": "direct_web",
            "landing_views": 10,
            "outbound_clicks": 0,
            "leads_created": 0,
            "merchant_confirmed_leads": 0,
            "conversions_confirmed": 0
          }
        ]
      },
      "result_status": "LANDING_OBSERVED"
    },
    {
      "campaign_id": "case-self-001-manufacturer-outbound",
      "slug": "manufacturer-outbound",
      "path": "/reports/commerce",
      "title_zh": "工业厂家定向审计 → Founding Pilot",
      "title_en": "Industrial manufacturer audit → Founding Pilot",
      "intent_zh": "验证带有真实公开页面审计结果的定向外联，是否能产生 Feed Launch / Agent Catalog 付费试点。",
      "intent_en": "Test whether targeted outreach with a real public-page audit can produce paid Feed Launch or Agent Catalog pilots.",
      "cta_zh": "申请修复试点",
      "cta_en": "Request a fix pilot",
      "metrics": {
        "landing_views": 0,
        "outbound_clicks": 0,
        "leads_created": 0,
        "merchant_confirmed_leads": 0,
        "conversions_confirmed": 0,
        "refunds_confirmed": 0,
        "click_to_lead_rate": null,
        "verified_lead_rate": null,
        "conversion_rate_from_verified_lead": null,
        "by_channel": {},
        "channel_summary": []
      },
      "result_status": "NO_PRODUCTION_RESULT_YET"
    },
    {
      "campaign_id": "case-self-001-partner",
      "slug": "partner-engine",
      "path": "/partners",
      "title_zh": "代理商 → 白标交付引擎试点",
      "title_en": "Agency → white-label delivery-engine pilot",
      "intent_zh": "验证代理商是否愿意把 Entivela 作为 AI Commerce / UCP / 数据监控的后台交付层。",
      "intent_en": "Test whether agencies will use Entivela as a backend delivery layer for AI Commerce, UCP and data monitoring.",
      "cta_zh": "申请合作伙伴试点",
      "cta_en": "Request a partner pilot",
      "metrics": {
        "landing_views": 3,
        "outbound_clicks": 0,
        "leads_created": 0,
        "merchant_confirmed_leads": 0,
        "conversions_confirmed": 0,
        "refunds_confirmed": 0,
        "click_to_lead_rate": null,
        "verified_lead_rate": null,
        "conversion_rate_from_verified_lead": null,
        "by_channel": {
          "direct_web": {
            "landing_views": 3,
            "outbound_clicks": 0,
            "leads_created": 0,
            "merchant_confirmed_leads": 0,
            "conversions_confirmed": 0
          }
        },
        "channel_summary": [
          {
            "channel": "direct_web",
            "landing_views": 3,
            "outbound_clicks": 0,
            "leads_created": 0,
            "merchant_confirmed_leads": 0,
            "conversions_confirmed": 0
          }
        ]
      },
      "result_status": "LANDING_OBSERVED"
    }
  ],
  "totals": {
    "landing_views": 16,
    "outbound_clicks": 0,
    "leads_created": 0,
    "merchant_confirmed_leads": 0,
    "conversions_confirmed": 0,
    "refunds_confirmed": 0
  },
  "measurement_rules": {
    "crawler_requests_excluded": true,
    "test_events_excluded": true,
    "platform_ctr_not_computed_here": true,
    "paid_ad_impressions_not_inferred": true,
    "third_party_customer_endorsement": false,
    "revenue_not_inferred_from_leads_or_conversions": true
  },
  "boundary": "This is Entivela’s self-owned service-acquisition case. It does not claim a third-party customer, paid-ad performance, merchant sales, AI recommendation lift, or revenue unless separately evidenced."
}